At the TypoBerlin Conference

A “Brand Talk” about the NIVEA Woman’s handwriting


Together with Stephanie Ebigt from the NIVEA Global Brand Management, we presented the development path of the “NIVEA Care Type” font. After its release the imaginary handwriting of the “NIVEA Woman” persona had quickly conquered the packs of NIVEA's various care products in many European languages.

Language support of the Nivea Care type
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