Custom Fonts & Icons

FreshBooks Script – The Friendly Accountant

friendly and legible in small sizes

As its name implies FreshBooks Script was exclusively developed for the Toronto-based cloud accounting company FreshBooks. It was to provide a lighthearted contrast to Franklin Gothic, the primary typeface in the FreshBooks corporate identity. While Franklin Gothic can be viewed the brand voice, FreshBooks Script plays the role of the human/customer voice. Its handwritten informality plays down the earnest professionalism of Franklin Gothic, makes it approachable and friendly. At the same time it is aspirational and modern.

Alterante characters of FreshBooks font

FreshBooks Script is an OpenType typeface containing a rich set of ligatures and alternates enhancing a natural look and feel. Its primary use is on the web, but it has also made a great impression in FreshBooks’ TV advertising on YouTube.

FreshBooks Script in TV Commercial: 5 million FreshBooks users
Source: FreshBooks. License: All Rights Reserved.
capture expenses, written in FreshBooks Script in TV ad
Source: FreshBooks. License: All Rights Reserved.
sample of FreshBooks Script typeface in TV ad
Source: FreshBooks. License: All Rights Reserved.
send invoices, written in FreshBooks font
Source: FreshBooks. License: All Rights Reserved.
name Marina, written in FreshBooks Script
Source: FreshBooks. License: All Rights Reserved.
name Justin, written in FreshBooks Script
Source: FreshBooks. License: All Rights Reserved.
name Nnena, written in FreshBooks Script
Source: FreshBooks. License: All Rights Reserved.
name Tina Roth-Eisenberg, written in FreshBooks Script
Source: FreshBooks. License: All Rights Reserved.
nword simple, written in FreshBooks Script
word positive, written in FreshBooks Script
word cheerful, written in FreshBooks Script
Fresh Books Script
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