Custom Fonts & Icons

Silk Script Typeface – for Chocolate with Charisma

Galaxy egg with Silk Script
Source: FoodBev on Flickr.

Legible & Easy-Going Font

Juliasys developed a casual script typeface for the rebranding of the “Galaxy” and “Dove” chocolate brands of international confectionery giant Mars. Briefing and feedback were given by the branding agency Elmwood, London, which designed the rebrand. Besides good legibility in display and small sizes the typeface was to have a friendly, easy-going charisma.

Good readability of dense product information on packaging is supported by a large x-height and relatively short extensions. Selected characters – mainly vowel-consonant pairs – are connected as ligatures. Form changes between alternate glyphs are subtle and convey a natural handwriting feeling of this custom typeface.

Silk Script was first applied on packaging of Galaxy chocolate products and soon after appeared in the Dove brand identity.

Sample of Silk Script
Short descenders and rather large x-height allow to use the Silk Script font effectively even on small packaging.
Galaxy egg bubbles with Silk Script
Source: FoodBev on Flickr.
Silk Script in use
Source: FoodBev on Flickr.
Galaxy subbrands
Image: Juliasys
Silk Script in use on Galaxy drinking chocolate pack
Source: FoodBev on Flickr.
Silk Script in use on Galaxy packs miniegg and white chocolate
Source: FoodBev on Flickr.
ange of chocolate bars
Image: Juliasys
Product blurb set in Silk Script
Image: Juliasys
Silk script is small sizes on Galaxy chocolate bars
Image: Juliasys
Dove logotype with Silk script
Source: dovechocolate.com
Dove chcolate with Silk script
Source: dovechocolate.com
Silk Script in use on Dove chocolate website
Source: dovechocolate.com
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