Edenspiekermann_ Amsterdam developed a visual identity for the international telecommunications company “Liberty Global”. A characteristic icon family used in various color transitions is a key player of the the brand. The icons were designed by Julia Sysmäläinen and Toshiya Izumo.
Sketches showing the development of the Liberty Global icons. A functional balance between detailedness and simplicity had to be found.
Simplified Forms: Two versions were made for each icon, since they are partly used in minute sizes. Large versions have more details, the small ones are simplified and adjusted in stroke weight.