Edenspiekermann_ Amsterdam developed a visual identity for the international telecommunications company “Liberty Global”. A characteristic icon family used in various color transitions is a key player of the brand. The icons were designed by Julia Sysmäläinen and Toshiya Izumo.
Sketches showing the development of the Liberty Global icons. A functional balance between detailedness and simplicity had to be found.
Two versions were made for each icon, since they are partly used in minute sizes. Large versions have more details, the small ones are simplified and adjusted in stroke weight.
Small icons are less detailed but have the same appearance as standard size icons.
